Robert Hoffmann

Robert Hoffmann - Senior Product-Minded Full-Stack Engineer in Toulouse

Robert Hoffmann · Toulouse, France · Maser Engineering

Senior Product-Minded Full-Stack Engineer · Frontend & Platform Lead

About

I use AI agents for implementation throughput inside an AI-directed, human-owned delivery system. Product direction, architecture, acceptance criteria, review, tests, docs sync, and quality gates stay under my control.

I’ve spent 25+ years building production software that has to survive real traffic, real users, and real operational constraints. I am frontend-led, not frontend-limited: my work spans ~125K req/s chat-cluster peaks, a 400M req/day managed media network, 3B+ impressions/month ad systems, backend APIs, databases, caching, observability, offline field apps, and developer tooling.

Expertise

  • Product Architecture
  • Product Engineering
  • High-Traffic Applications
  • Backend APIs
  • Databases
  • Observability & Traceability
  • AI-Directed Delivery
  • VueJS
  • TypeScript
  • Python
  • .NET

Certifications

Project highlights

tchatche.com: Media & Community Ecosystem

2004 – 2013 · 123 Multimedia / Index Multimedia

High-traffic real-time product ownership across browser UX, APIs, caching, moderation, and i18n.

  • 600M views/mo
  • 13-lang i18n
  • $300K/mo
  • 400M req/day sites
  • ~125K req/s chat

Lead developer and technical owner for high-traffic white-label real-time chat products inside the broader tchatche.com media ecosystem, spanning frontend architecture, backend APIs, caching, moderation, browser compatibility, performance, responsive versions, Facebook integration, location features, social sharing, and 13-language i18n across the main site, user blogs, and dedicated chat apps.

Stack: .NET MVC5, WebAPI 2, .NET 4.5, C#, CSS3, HTML5, LESS, jsRender, Google Maps

Ad Proxy: Ad-Distribution Server

2010 – 2013 · Index Multimedia

Revenue-critical backend infrastructure built for high-volume media operations.

  • 3B+ ads/mo
  • +20% ad revenue
  • +30% CTR
  • ~5% CPU

Generic ad-distribution server that gave ad managers one scheduling and dispatch entry point across chat, news, blog, and white-label sites. It consolidated many ad-agency contracts and agency-specific systems behind demographic targeting, format detection, site routing, and performance-based delivery.

Stack: ASP.NET 4, C#, Ad Serving, Targeting, Load Balancing

TMIP Scheduler: Aerospace Data Orchestration

2025 – present · Maser Engineering for Airbus

Modernizing a legacy operational system into typed, observable production infrastructure.

  • 30K+ jobs/day
  • 3-100 calls/job
  • 16 plants
  • ~1,000 users

Central orchestration service for aerospace smart-cabinet operations, synchronizing Nexess cabinet servers, Google Workspace, Skywise datasets, and internal management tools while modernizing an undocumented, untyped legacy Python codebase into typed, observable, production-grade infrastructure for 16 Airbus assembly plants.

Stack: Python, FastAPI, aiohttp, Pydantic, glom, uv, Ruff, Pyright, Windows Server, Skywise, Google Workspace, VueJS

TMIP Logger: QoS & KPI Observability

2025 – present · Maser Engineering for Airbus

Operational observability that turns raw job events into diagnosis, alerts, and KPI evidence.

  • 10x error reduction
  • 5x faster bug resolution
  • 5x job-volume scale-up
  • Nearly 300 scheduled jobs

Structured logging and observability layer for TMIP operations, turning raw job events into searchable SQLite records, a VueJS inspection UI, Skywise dashboard feeds, and automated alerts for error spikes, job health, and plant-level impact.

Stack: Python, VueJS, SQLite, CSV, Skywise, Structured Logging, REST API

Uncle Bob: Agentic AI Workflow System

2026 – present · Independent

Human-owned AI delivery controls packaged as portable agent skills.

  • 11 portable AI skills
  • Workflow + governance gates
  • Docs-sync validation
  • Production aerospace use

Portable skill system for AI coding agents, structured as a human-owned delivery model for quality, workflow, governance, authoring, and specialist implementation guidance. It turns Agile, Scrum, Kanban, Shape Up, and AI-evaluation ideas into practical controls: lane selection, durable artifacts, WIP limits, readiness gates, bounded exceptions, evidence routing, docs synchronization, and deterministic validation scripts.

Stack: Agent Skills, GitHub Copilot, Codex, Claude Code, VitePress, Python, uv, Ruff, Taskfile, GitHub Actions, Mermaid, Markdown, AI-Directed Delivery

i-technology.net: AI-Directed Desktop Portfolio

2026 – present · Independent

A resume turned into a product surface with human-owned AI-directed delivery.

  • AI-directed case study
  • Desktop + mobile UX
  • Google PageSpeed 100/99
  • 100 Accessibility + SEO

Recruiter-facing portfolio and AI-directed delivery case study that turns a resume into an interactive desktop product. Product direction, architecture, acceptance criteria, review, tests, documentation sync, and quality gates stayed human-owned while agents provided implementation throughput across the macOS-style shell, typed app registry, window manager, async-loaded mini apps, bilingual content, mobile shell, prerendered SEO, structured metadata, and measured Google PageSpeed scores.

Stack: VueJS, TypeScript, Vite, Tailwind CSS, Three.js, vite-prerender-plugin, Sharp, AI-Directed Delivery

Parallax Designer: AI-Directed Visual Builder

2026 – present · Independent

A practical visual tooling product for designing and exporting layered web scenes.

  • AI-directed build
  • Real-time parallax editor
  • Standalone HTML export
  • Automated VitePress docs

Browser-based visual editor for designing multi-layer parallax scenes like the portfolio background system. It provides real-time preview, layer geometry and motion controls, local asset storage, presets, schema validation, standalone runtime HTML export, and an AI-directed documentation pipeline syncing app, user, and API docs into a VitePress site.

Stack: Vue 3, TypeScript, Vite, Tailwind CSS v4, Dexie, IndexedDB, SortableJS, Vitest, Playwright, VitePress, GitHub Actions, AI-Directed Delivery

HeadJS: Open-Source JS Library

2011 – 2014 · Open Source / Index Multimedia

Public open-source maintenance of a widely used JavaScript loading and feature-detection library.

  • Main maintainer
  • 4K+ GitHub stars
  • 400+ forks
  • Script loader + feature detection

Main maintainer of a popular JavaScript library for non-blocking script loading, resource management, responsive helpers, browser detection, feature detection, HTML5 enabling, and Modernizr-style shim support during the IE6+ and mobile-web era.

Stack: JavaScript

Experience

Consultant - Product, Full-Stack & Operational Software - Maser Engineering

Mar 2022 – Present

  • Delivered full-stack operational platforms across Symfony, VueJS, Quasar, Python, Airtable, SQL, and REST APIs
  • Built offline-capable field and tablet apps for wind-turbine maintenance, training attendance, and manufacturing work instructions
  • Modernized industrial data pipelines, job orchestration, structured logging, alerting, and traceability systems
  • Integrated smart cabinets, Google Workspace, Skywise / Foundry, Airtable, PDFs, CSV exports, and internal back-office tools
  • Introduced AI-directed delivery workflows, quality gates, documentation sync, and repeatable validation practices

Building product-minded full-stack software for aerospace, industrial, energy, training, and compliance operations. The common thread is production robustness: offline apps, planning back offices, data orchestration, structured logging, observability, certification workflows, inventory systems, and AI-directed delivery workflows for clients including Airbus, Hutchinson, SBM, Teréga, CRIT, Nexess, and Maser Academy.

Product / Technology / Automation Consultant - Independent

2019 – Present

  • Innovation, feasibility, market, competitive, cost, ROI, risk, and technical-debt analysis
  • Workflow and delivery support across Agile, Scrum, Kanban, Lean, BizDevOps, CI/CD, documentation, and project/ticket management
  • Product and technical guidance for frontend, back-office, web/mobile apps, services, B2B/B2C, e-commerce, cloud, and CDN environments
  • Optimization of productivity, QoS, UI/UX, operating costs, automation, and service reliability
  • Digital strategy support: SEO/SEA, growth, acquisition, retention, analytics, branding, and user satisfaction

Advising entrepreneurs, start-ups, SMEs, and product/technical teams on strategy, workflows, product choices, technical direction, automation, and optimization in increasingly high-tech environments.

Chief Product Officer - BioCurae

2021

  • Defined product strategy for nootropics, nutraceutics, and nutrigenomics verticals
  • Designed diagnostic & prescription automation workflows
  • Shaped roadmap, positioning, personalization logic, and user journeys for a data-informed care product

Led product strategy for a HealthTech / NutriTech start-up focused on personalized care.

R&D Engineer - Infomil

May 2017 – Dec 2017

  • Owned and evolved the Perforce source-control architecture used by 200 developers.
  • Audited and migrated the SCM architecture with operations and security teams
  • Modernized maintenance scripts from VBS to PowerShell 5
  • Built WinForms plugins to streamline developer workflows
  • Evaluated TeamCity CI integration and authored an architecture evolution roadmap
  • Conducted feasibility studies around messaging, static analysis, and OWASP/security testing

Worked in E.Leclerc’s R&D IT service on source-control architecture, developer tooling, automation, and technical roadmap work for a large internal developer organization.

Consultant / Full-Stack Developer - dao & Co

Apr 2015 – Feb 2017

  • Piloted cloud migration - Mailchimp, Mandrill, AWS S3, Jira/Confluence, BitBucket
  • Automated mailing workflows via web and mobile API integrations
  • Rolled out Agile workflow with integrated bug tracking and knowledge-base sharing

Built personalized interfaces, integrations, and automation around e-learning platforms used to train management and staff at major banks and insurance groups.

Web Architect - Prestalia

Mar 2014 – Jul 2014

  • Migrated projects to latest Microsoft stack, unblocking development and accelerating delivery
  • Decoupled project dependencies to simplify deployments and reduce errors
  • Consolidated DNS to AWS Route 53 and optimized deployment pipelines

Reviewed and enhanced technical infrastructure and development workflows for Microsoft-stack web products.

Senior Full-Stack Developer / Tech Lead - Index Multimedia

2008 – Nov 2013

  • Owned technical delivery for white-label tchatche.com chat apps: frontend architecture, browser compatibility, i18n, performance, caching, moderation, and client/server interaction patterns
  • Operated under high-scale constraints: 600M page views/month and 400M requests/day across the managed media network; chat-cluster peaks reached ~125K requests/sec across 5 load-balanced servers
  • Designed a generic ad-proxy server - +20 % ad revenue, zero developer intervention
  • Built responsive ad delivery with device detection - +30 % click-through rate
  • Created an error-tracking tool cutting bug resolution from days to minutes - 5× fewer errors
  • Delivered responsive, internationalized, social, location-aware, and monetized community features across main site, blogs, chats, and white-label products

Technical lead across high-traffic media, community, chat, ad-serving, and white-label web products.

Senior Full-Stack Developer - CELAD

2007 – 2008

  • Architected a skinnable, internationalized, responsive web app (IE 6+)
  • Reduced white-label deployment time while delivering a more maintainable and translatable product
  • Designed a custom compact JSON protocol (JsonRaw) to reduce bandwidth on high-volume chat/Ajax traffic

Led technical and design restructuring of internationalized white-label web chat products under legacy-browser and high-volume Ajax constraints.

Full-Stack Developer / Integrator - 123 Multimedia SA

2003 – 2007

  • Customized white-label products for TF1, Skyrock, NRJ Group, M6, SFR, Orange, Microsoft, Pepsi, and more
  • Integrated monetization services: ad networks, credit card payments, SMS, micro-payment, and paywalls
  • Built frontend and backend features across chat, blog, portal, and community products

Built B2B/B2C community products, white-label portals, monetized chat/blog systems, CMS-style back offices, and affiliate/reseller integrations.

Product Owner / Full-Stack Developer - Independent

1998 – 2003

  • Founded 2 websites - a video-game fan site and a content-creator directory with ad monetization
  • Built and managed PHP/MySQL CMS and community software in the PHP-Nuke era
  • Built a website promotion tool with traffic generation, affiliate management, and white-label resale

Created early web products before modern frameworks: community sites, CMS/portal software, traffic-generation tools, affiliate systems, SEO, and monetized content workflows.

Electronics Technician - Bang & Olufsen

1996 – 1997

Repair and installation of hi-tech multimedia equipment (TV/HI-FI) for Loewe and Bang & Olufsen.

Electronics Assembly Technician - Bureau d’Étude D.E.V.A.

1994 – 1996

Circuit-board and parts assembly for the first fully digital photo booths using CCD cameras and color thermal printers - deployed to shopping centers, public spaces, and professional studios.