Robert Hoffmann

Ad Proxy: Ad-Distribution Server

Robert Hoffmann · Toulouse, France · Maser Engineering

Ad-distribution infrastructure that consolidated scheduling, targeting, site routing, and performance delivery across media and white-label properties.

Proof angle

Revenue-critical backend infrastructure built for high-volume media operations.

Highlights

  • 3B+ ads/mo
  • +20% ad revenue
  • +30% CTR
  • ~5% CPU

Project context

Ad Proxy: Ad-Distribution Server

2010 – 2013 · Index Multimedia

Revenue-critical backend infrastructure built for high-volume media operations.

  • 3B+ ads/mo
  • +20% ad revenue
  • +30% CTR
  • ~5% CPU

Generic ad-distribution server that gave ad managers one scheduling and dispatch entry point across chat, news, blog, and white-label sites. It consolidated many ad-agency contracts and agency-specific systems behind demographic targeting, format detection, site routing, and performance-based delivery.

Stack: ASP.NET 4, C#, Ad Serving, Targeting, Load Balancing